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Tickets for the Heineken Experience in Amsterdam

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2 beers included!

Tickets on your smartphone


Visit the Heineken factory in Amsterdam:

After its opening in 1867, the world-famous Heineken® brewery remains one of the best places to drink beer in the center of Amsterdam. The Heineken Factory is a multisensory attraction with tastings included. A mecca for beer lovers where it is best comes thirsty.

This free 90-minute visit to the world of Heineken® is a magnificent experience. We guarantee that you will end up euphoric with all the heritage, history, and of course, hops.

Did you know that this famous beer is made with only four natural ingredients? Find out what is added in the Heineken® manufacturing process, and see how the sponsors defend the brand in interesting ways in Formula 1, the UEFA Champions League and the Rugby World Cup.

Imaginative exhibits (like the one that shows what a beer bottle is like) will make everyone laugh, and with the Heineken Experience app, you can improve the visit with additional audio content.

Of course, everything essential is covered, including a beer tasting session and free samples at the bar. You will come out with a greater understanding and speaking the international language of Pilsnerés.

Tickets on your smartphone:

Use the “pre-sold tickets” queue and show your digital ticket to Heineken staff.


Monday: 10:30 a.m. – 7:30 p.m.
Tuesday: 10:30 a.m. – 7:30 p.m.
Wednesday: 10:30 a.m. – 7:30 p.m.
Thursday: 10:30 AM – 7:30 PM
Friday: 10:30 AM – 9:00 PM
Saturday: 10:30 AM – 9:00 PM
Sunday: 10:30 AM – 9:00 PM


  • Discover everything you need to know about the Heineken® manufacturing process with an enthusiastic guide and learn how to serve a true "star"
  • Enjoy the interactive exhibitions, have a taste with a fresh beer tasting lesson and follow the journey of a bottle of beer, from the factory to a thirsty mouth


  • Entrance to Heineken Experience
  • 2 beers or soft drinks


Audio guides available in English, German, Chinese, Spanish, French, Italian, Dutch, Portuguese and Russian.

Child Rate:

Children up to 11 years free of charge, from 12 to 17 pay a reduced rate, then pay the adult rate.

Wheelchair accessible:

Wheelchairs can be booked free 28 hours in advance. Avoid on weekends due to crowds

Cancellation Policy:

Cancellations are not possible for this entry.

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